Peter Daboll wants you to have a little fun, or at least stay engaged when you visit your favorite brands online. He is the CEO of Bunchball, an organization that creates interactive experiences for the likes of NBC, USA, and SyFy. Including aspects of gaming and social networks as well as linking to user’s social networks, such as Facebook and Twitter; their closed environment allows them to not only create the experience, but also to track how engaged the end-user is with the brand. They power the the interactivity behind NBC’s The Office (dundermifflininfinity.com) and USA’s Character Arcade.
I had the good fortune of sitting down with Peter Daboll this Fall in Santa Monica at Digital Hollywood to talk a little bit about Bunchball. Here is that conversation: