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Category Archives: Marketing

Why I Love Politicians and What We Can Learn from Them

February 17, 2012by @SibLaw_Official 1 Comment

We are headlong into the silly season of presidential campaign politics. If you doubt it, it’s time to crawl out from under that rock you’ve been sleeping under. Then, once […]

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entertainment, interactive, Marketing, Online Video, production, Social Media, Streaming Media, Web Television, Webseries

Elements of a Hit Web Series

February 3, 2012by @SibLaw_Official 1 Comment

Branching out to other publications, please see my latest guest column in Tubefilter: Elements of a Hit Web Series (And the One You’re Probably Missing) There’s a secret to building […]

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entertainment, interactive, Marketing, Online Video, production, Social Media, Web Television, Webseries, Writing

Steeping Success in Online Video

November 7, 2011by @SibLaw_Official 4 Comments

Blip.tv asked one of the world’s leading research firms to find out more about web series audience behaviors by surveying 1,500 of its users. Then they shared the information with […]

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entertainment, film, Marketing, Online Video, production, Social Media, Streaming Media, Web Television, Webseries, Writing

Trend-Setter Gets Invited to YouTube Partner Program

November 5, 2010by @SibLaw_Official Leave a comment

Melissa Gonzalez doesn’t let the dust settle under her feet. She is co-founder of RS Pop-Up Shop, which blends online video, with fashion, branding, and a hot store front location […]

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entertainment, interactive, Marketing, Online Video, Streaming Media, Web Television, Webseries

Webseries: Periodic Release vs. All-at-Once

July 16, 2010by @SibLaw_Official 1 Comment

As a webseries creator, I have had the opportunity to release shows over time and had shows syndicated through various online platforms. In all of these cases, there was a […]

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entertainment, Marketing, Online Video, production, Social Media, Streaming Media, Streamy Awards, Webseries

The Definitive YouTube Guide

June 3, 2010by @SibLaw_Official Leave a comment

Building an Audience, Optimizing for Search, and Making Money The title to this post is fairly tongue-in-cheek. The reality is that if you catch any well-known so-called “you-tubers” off-the-record, they’ll […]

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entertainment, interactive, Marketing, Online Video, Social Media, Streaming Media, Webseries

Why the Streamys Matter

April 20, 2010by @SibLaw_Official Leave a comment

Much has been written about the fail-factor at the Second Annual Streamy Awards. Inaugural IAWTV member Kent Nichols wrote about it on his blog and Nominee and Radio Producer Chance […]

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entertainment, interactive, Marketing, Online Video, Social Media, Streaming Media, Streamy Awards, Webseries

SpeakerText Hyperlinks to Exact Moment in Video!

February 23, 2010by @SibLaw_Official Leave a comment

Matt Mireles tells a great story about how he and his co-founders started SpeakerText. He’s a regular guy who had an interesting idea. What if the text of what was […]

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interactive, Marketing, Online Video, Streaming Media

Jeremy Allaire, Online Video Industry Leader, Discusses its Future

February 9, 2010by @SibLaw_Official Leave a comment

Most segments of industry were hit hard last year! Remember just a month ago when we were all kissing 2009 goodbye ready to see it gone forever? Well Jeremy Allaire‘s […]

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3D, entertainment, interactive, Marketing, Online Video, Social Media, Streaming Media

Interactive Video As Easy as Tagging Facebook Photos!

January 29, 2010by @SibLaw_Official Leave a comment

Rocket’s Tail caught up with Roger Wu at the NY Video Meet-up this week. His company, Klickable.tv, has a unique take on making videos interactive. Inspired by pop-up music videos […]

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entertainment, interactive, Marketing, Online Video, Social Media, Streaming Media

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