Rocket’s Tail caught up with Roger Wu at the NY Video Meet-up this week. His company, Klickable.tv, has a unique take on making videos interactive. Inspired by pop-up music videos of the 1980’s, Roger liked the idea of tagging a video and allowing people to engage with the content directly by then having pop-ups upon scroll-over or opportunities to click for more information or to even make a purchase. He described Klickable.tv as a wrapper that can take your already-published video (on say YouTube, or Vimeo) and allow you to create interactive opportunities as easily as tagging a photo in Facebook. The end-user experience is that of being able to click on a portion of a video to get information, links, and other fun interactions.
Here is the video interview with Roger:
Additionally, you can see Klickable.tv verion of the video by clicking here: http://rocketstail.tumblr.com/
I asked Roger a few additional questions just prior to this post:
1. Are their any limitations to the length or source of footage that can be used with Klickable?
Nope – we’ve had people stream 90 minutes through – just remember your audience, i’d rather watch 90 1 minute clips than 1 90 minute clip
2. When I wash a video through Klickable, and somebody watches that, does it count as a video view on the source video portal (say YouTube or something else)?
It does if you are using the video portal’s video player, which our free version does for YouTube and Vimeo.
3. Are their ways for video creators to make money with Klickable?
Yes, affiliate links, advertising, analytics, engagement, etc etc!!
4. Does Klickable do any matching up of content with advertisers?
We do. If you check out the “free” version we utilize LocalPages to serve up contextually relevant Pay per click advertising…